“I am Hip Hop. I feel it in my mind, my heart and my soul everyday,” says Shane confidently while standing under a palm tree on a warm afternoon in Los Angeles. If you knew him personally, you would be inclined to agree. Shane, better known as Shugga Shane, is one of the hottest emerging rappers from the West side and co-founder of the hip-hop collective known as Crown Fam. His latest project, the “L.A. Kings” mixtape, which was independently released April 2014 has obtained critical acclaim from media outlets all over the web. This was a highly anticipated release and is being revered as his best work to date. The tape features a handful of notable up & coming artists from the West coast hip-hop scene as well as boasting production from some of the game’s illest beat-makers. “I just wanted to give the city & the culture something they can be proud of…I’m ecstatic that there has been so much positivity around my release, it’s humbling” says the emcee when asked bout “L.A. Kings.” Currently, the young rapper is working on releasing visuals to his recent project and touring California, doing shows in different cities, rocking crowds of all ages. His newest music video, titled “H.I.T.S.” is being coined a “cinematic masterpiece” by fans and is referred to as a short-film for it’s high quality videography. Over the span of his young career, S.S. has been consistently dropping dope music and videos, which have gained him a solid following. Shane’s unique style, clever word-play and hypnotizing flow captivates listeners, so it’s no surprise that his fan base is growing everyday.
While growing up in the city of Angels, the young rapper soon became a product of his environment. Shane says his love for music really blossomed as a teenager but states that Hip Hop was planted into his life as early as he can remember. “It wasn’t ’till after I finished High School that I started recording and getting serious about my rap career…but I never looked into the business/marketing side of it until I was a couple years into the game. Once I had a better understanding of it all, I started planning out my success and have been working hard towards it everyday” states the L.A. native, who has over came many obstacles and is now a college graduate, with a Bachelor’s Degree in Communications. Through his vision, determination and sheer work ethic, S.S. has made a name for himself in the West Coast, various regions in the U.S. and Internationally, with his following increasing daily. More over, he has achieved his accolade’s without any help from a manager, agent, or record label! “I am the artist and I am the manager, that’s how it is right now. I’m not trippn’…this way I have no one else to blame,” speaks Shane when I touch base on the matter. And by looking at his resume, you could say he is doing just fine. Shugga Shane has rocked concert venues, festivals & toured all over the West coast & South West. He has opened up for stars like The Game, Kid Cudi, Juelz Santana, Problem, Chip Tha Ripper (King Chip), just to name a few. He’s also shared the stage with legends such as The Alchemist, N.O.R.E., Kurupt & WC (Dub-C), as well as notable indie Hip Hop artists including Casey Veggies, Hopsin, Skeme & Phora. Ultimately, the goal for Shugga is to link up with a professional management firm/agency and/or sign with a credible record label to take his career to the next level, though right now, he is riding his own momentum.
“Nipsey told me to ‘live my life & grow’ so that’s what I’m focused on right now. I want to make music, grow my brand & take care of my loved ones.” says S.S. as we conclude our chat. With his fan base growing daily, it’s only a matter of time until Shugga Shane becomes a household name.
Written by Agent X
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